Marriott International uses special customer software to track information on customer preferences. Requests for things like a king-size bed, a non-smoking room, etc. are kept on file. Marriott's ___ management strategically tries to build a long-lasting relationship and add value for the customers.
A) critical response
B) customer relationship
C) external
D) internal
E) product

Question

Quizplus · Accepted Answer

The passage states that Marriott International uses customer software to track information on customer preferences in order to build a long-lasting relationship and add value for the customers, indicating a focus on customer relationship management. The other choices are not mentioned or implied in the passage.

Marriott International Uses Special Customer Software to Track Information on Customer