The _____________ approach is designed to achieve customer intimacy.
A) CRM
B) ERP
C) FAIS
D) SCM

Question

Quizplus · Accepted Answer

The approach designed to achieve customer intimacy is the Customer Relationship Management (CRM) approach. It involves using technology and data analysis to build and maintain strong relationships with customers, understanding their needs and preferences, and providing personalized and superior customer service. The other options, ERP (Enterprise Resource Planning), FAIS (Financial Accounting Information System), and SCM (Supply Chain Management), are not focused on achieving customer intimacy but rather on other aspects of business operations.

The _____________ Approach Is Designed to Achieve Customer Intimacy