Priceline's new strategy did NOT involve __________.
A) Analytical CRM systems
B) Customer-facing CRM applications
C) Customer-touching CRM applications
D) Operational CRM systems

Question

Quizplus · Accepted Answer

The article mentions that Priceline's new strategy included investments in customer-facing and customer-touching CRM applications to improve the customer experience and enhance engagement. However, it does not mention any specific investments in analytical CRM systems or operational CRM systems.

Priceline's New Strategy Did NOT Involve __________