Noting the growing popularity of South-East Asian food, you decide to open a new outlet called Rice Rocket.Which of the following, if true, could prove to be a threat to this plan?

Question

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The fact that a competitor already exists in the market and has a first mover advantage can pose a threat to the success of Rice Rocket. It may be difficult to attract customers away from a brand they're already familiar with, especially if the offerings are similar. The other options (A, C, and D) may pose challenges, but they can be overcome with proper planning and execution.

Noting the Growing Popularity of South-East Asian Food, You Decide