Schwinn Cycling and Fitness,Inc.,is offering a chain of sporting goods superstores a 20 percent discount on all Schwinn bicycles if the stores will run their own special promotion on the new Schwinn Paramount Titanium bikes.Schwinn is offering a:

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Schwinn is offering a discount to the sporting goods superstores in exchange for the stores promoting the new Schwinn Paramount Titanium bikes. This is an example of a trade allowance, where a manufacturer offers a discount or other incentives to a trade partner in exchange for specific actions or promotions.