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You Are Responsible for Sales Promotion for VitaBalls,a Vitamin in a Bubble

Question 67

Multiple Choice

You are responsible for sales promotion for VitaBalls,a vitamin in a bubble gum form.Your objectives are to encourage product trial and repurchase,encourage brand switching to your brand,and increase the amount of product purchased by current customers.You have used coupons in the past but found that many were sent to homes that were childless.To reach consumers who have an interest in your product,you may want to:


A) continue with coupons through an on-line distributor
B) switch to trade sampling
C) use sweepstakes
D) introduce point-of-purchase displays
E) hire a sales force

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