Lead qualification consists of determining whether a prospect has:

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Lead qualification involves identifying whether a prospect has a recognized need (meaning they have a problem or opportunity that can be addressed by the company's product), buying power (they have the authority and budget to make a purchase), and receptivity and accessibility (they are open and easy to communicate with). Option B is not enough to determine whether the prospect is qualified, as it only addresses their level of interest. Option C suggests that even an imagined need could qualify a lead, which is not necessarily true. Option D is too general and does not directly relate to the prospect's ability to become a customer. Option E is specific to B2B sales and refers to the individual's role in the buying process, but it is not the only factor in lead qualification.

Lead Qualification Consists of Determining Whether a Prospect Has