Ads for General Foods International Coffees all feature the slogan,"It stirs the soul." Given this information and the fact that the ads feature flowers,soft lights,and romantic settings,you know that these ads use a(n)_____ executional style.
A) demonstration
B) lifestyle
C) spokesperson
D) scientific
E) mood

Question

Quizplus · Accepted Answer

The use of flowers, soft lights, and romantic settings in the ads suggests that the ads are aiming to create a certain mood or feeling in the viewer, rather than demonstrating the product or relying on a spokesperson. Therefore, the best choice is E) mood.

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