Creative work in an advertising campaign cannot be completed without knowing which message channel will be used to convey the message to the target market.The message channel is the:
A) medium
B) product network
C) attribute
D) appeal
E) executor

Question

Quizplus · Accepted Answer

The message channel refers to the medium through which the message will be delivered to the target market, such as television, radio, print, or digital media. Without knowing the message channel, it is difficult to create effective and targeted advertising content. Therefore, A (medium) is the correct choice.

Creative Work in an Advertising Campaign Cannot Be Completed Without