Which of the following statements about the use of executional styles in foreign advertising is true?
A) The same executional styles used in the United States are also used successfully in Europe.
B) Japanese advertising relies on fantasy and mood executional styles to sell.
C) The "Just Do It" campaign was especially successfully in Europe.
D) Japanese enjoy hard-sell demonstration style ads.
E) European executional styles typically avoid any sexual orientation.

Question

Quizplus · Accepted Answer

Japanese advertising tends to rely on fantasy and mood executional styles to sell. The other statements are either incorrect or too broad and generalized.

Which of the Following Statements About the Use of Executional