Question 1

What are the three factors affecting channel choice.Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

Accepted Answer

The answer of What are the three factors affecting channel...

Question 2

Refer to R.H.Kurt & Son.When Kurt solicits an order from a sporting goods store,it engages in a _____ function.

Accepted Answer

Kurt soliciting an order from a sporting goods store involves a transactional function as they are engaged in the process of exchanging goods and services for money.

Question 3

Refer to R.H.Kurt & Son.When a consumer goes to a sporting goods store to buy a rifle scope and cleaning equipment and discovers that the store does not carry rifle scopes,_____ is created,and the consumer is dissatisfied.

Accepted Answer

A discrepancy of assortment occurs when a retailer does not carry the products that a consumer is seeking. In this scenario, the consumer is looking for a rifle scope and cleaning equipment, but the store does not carry rifle scopes, resulting in a discrepancy of assortment and dissatisfaction for the consumer.

Question 4

Refer to Taco Bell.While the preparation of the vegetables used in the food is often performed in-house,Taco Bell has chosen to use:

Accepted Answer

Taco Bell has chosen to use outsourcing for the preparation of vegetables used in their food, which means they have contracted with an external supplier to provide these services instead of performing them in-house.

Question 5

Refer to R.H.Kurt.When Kurt combines products from 41 different manufacturers into a collection that retail buyers want available at one place,it is engaging in:

Accepted Answer

Creating an assortment refers to the process of selecting and combining a variety of products from different manufacturers to offer customers a range of options in one place. This is what Kurt is doing in the given scenario.

Question 6

Refer to R.H.Kurt & Son.Customers at retail stores only want one rifle or one scope.They do not want to buy in the quantities the manufacturers need to sell.This _____ is overcome by the marketing channels.

Accepted Answer

The discrepancy between the quantities desired by customers and the quantities manufacturers need to sell is known as the discrepancy of quantity. This can be overcome through marketing channels such as wholesalers and retailers who can aggregate demand from multiple customers and purchase larger quantities from manufacturers.

Question 7

Refer to Taco Bell.Taco Bell is potentially producing _____ among its franchisees and other distributors of Taco Bell products.

Accepted Answer

Horizontal conflict occurs among firms at the same level of the channel, such as between franchisees or distributors of the same brand, like Taco Bell.

Question 8

How has the use of supply channel management resulted in a radical reformulation of traditional marketing,production,and distribution functions?

Accepted Answer

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Question 9

Name and briefly discuss two alternative channel arrangements that can be used to move products.

Accepted Answer

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Question 10

Channel members such as wholesalers and retailers are often included between producers and business users or consumers for three important reasons.Name and briefly describe these reasons.

Accepted Answer

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Question 11

One important reason channel members are included between producers and end users is to overcome discrepancies.Name and briefly describe four discrepancies channel members overcome.

Accepted Answer

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Question 12

Refer to Taco Bell.Taco Bell appears to be moving toward _____ distribution to get its products to market.

Accepted Answer

Taco Bell is moving toward intensive distribution, which involves making the product widely available in as many outlets as possible.

Question 13

Refer to R.H.Kurt & Son.If Kurt wished to make sure its gunsmith service was profitable,it must consider:

Accepted Answer

In order for Kurt & Son to ensure profitability of its gunsmith service, it must consider all of these options. Minimizing wait time for customers, anticipating seasonal demand, maintaining staffing levels, and determining the best method of return for repaired rifles are all important factors in running a successful gunsmith service.

Question 14

What is a marketing channel? What is a supply chain?

Accepted Answer

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Question 15

Organizations have three options when it comes to distribution intensity.Name and briefly describe these three levels.Give examples of two products that logically would be distributed at each level of intensity.

Accepted Answer

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Question 16

One important reason channel members are included between producers and users is the concept of specialization and division of labor.Define these concepts and explain their roles in channels of distribution.

Accepted Answer

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Question 17

Refer to Taco Bell.When Taco Bell sells its products to students through college cafeterias,it is using:

Accepted Answer

Selling through college cafeterias is not a traditional distribution channel for Taco Bell. This makes it a nontraditional channel.

Question 18

Refer to Taco Bell.Beef producers,vegetable growers,Taco Bell,and consumers are part of a:

Accepted Answer

The beef producers, vegetable growers, Taco Bell, and consumers are all part of a marketing channel that is responsible for getting the product (Taco Bell food) from the producer to the consumer. The marketing channel includes all the intermediaries, such as wholesalers and retailers, that help to distribute the product.

Question 19

Refer to Taco Bell.Taco Bell restaurants provide food and service to its customers.As a service provider,Taco Bell needs to:

Accepted Answer

Taco Bell is a service provider and therefore, it needs to consider the problems that may arise as a result of simultaneous production and consumption. This is because the customer is actively involved in the production of the service and any issues that arise during this process can affect the quality of the service provided by Taco Bell.

Question 20

Refer to R.H.Kurt & Son.Given the nature of the products carried by Kurt,its 41 manufacturers most likely want Kurt to use _____ distribution.

Accepted Answer

Kurt carries specialty products, so it is likely that the manufacturers would prefer selective distribution to ensure that their products are only carried in high-end or specialty retailers.

Quiz 12: Marketing Channels and Supply Chain Management

What are the three factors affecting channel choice.Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

Refer to R.H.Kurt & Son.When Kurt solicits an order from a sporting goods store,it engages in a _____ function.

Refer to R.H.Kurt & Son.When a consumer goes to a sporting goods store to buy a rifle scope and cleaning equipment and discovers that the store does not carry rifle scopes,_____ is created,and the consumer is dissatisfied.

Refer to Taco Bell.While the preparation of the vegetables used in the food is often performed in-house,Taco Bell has chosen to use:

Refer to R.H.Kurt.When Kurt combines products from 41 different manufacturers into a collection that retail buyers want available at one place,it is engaging in:

Refer to R.H.Kurt & Son.Customers at retail stores only want one rifle or one scope.They do not want to buy in the quantities the manufacturers need to sell.This _____ is overcome by the marketing channels.

Refer to Taco Bell.Taco Bell is potentially producing _____ among its franchisees and other distributors of Taco Bell products.

How has the use of supply channel management resulted in a radical reformulation of traditional marketing,production,and distribution functions?

Name and briefly discuss two alternative channel arrangements that can be used to move products.

Channel members such as wholesalers and retailers are often included between producers and business users or consumers for three important reasons.Name and briefly describe these reasons.

One important reason channel members are included between producers and end users is to overcome discrepancies.Name and briefly describe four discrepancies channel members overcome.

Refer to Taco Bell.Taco Bell appears to be moving toward _____ distribution to get its products to market.

Refer to R.H.Kurt & Son.If Kurt wished to make sure its gunsmith service was profitable,it must consider:

What is a marketing channel? What is a supply chain?

Organizations have three options when it comes to distribution intensity.Name and briefly describe these three levels.Give examples of two products that logically would be distributed at each level of intensity.

One important reason channel members are included between producers and users is the concept of specialization and division of labor.Define these concepts and explain their roles in channels of distribution.

Refer to Taco Bell.When Taco Bell sells its products to students through college cafeterias,it is using:

Refer to Taco Bell.Beef producers,vegetable growers,Taco Bell,and consumers are part of a:

Refer to Taco Bell.Taco Bell restaurants provide food and service to its customers.As a service provider,Taco Bell needs to:

Refer to R.H.Kurt & Son.Given the nature of the products carried by Kurt,its 41 manufacturers most likely want Kurt to use _____ distribution.