Among the late majority group,adoption of a product primarily results from:
A) word-of-mouth advertising
B) print advertising
C) advertising in nontraditional media
D) broadcast advertising
E) sales promotions

Question

Quizplus · Accepted Answer

The late majority group typically adopts a product after it has been accepted by the early majority, and is influenced by word-of-mouth recommendations from friends, family, or colleagues. This group is generally skeptical of new products and needs reassurance from trusted sources before making a purchase decision. Therefore, word-of-mouth advertising plays a crucial role in the adoption of a product by the late majority.

Among the Late Majority Group,adoption of a Product Primarily Results