Which of the following statements about how adopters participate in the diffusion process is FALSE?
A) Early adopters may also be opinion leaders.
B) Laggards are the last consumers to adopt a new product.
C) There are three categories of consumers who will adopt computer products.
D) The dominant characteristic of members of the late majority is skepticism.
E) Innovators are the first to purchase a new product.

Question

Quizplus · Accepted Answer

The statement that there are only three categories of consumers who will adopt computer products is false. In reality, there are five categories of adopters: innovators, early adopters, early majority, late majority, and laggards.

Which of the Following Statements About How Adopters Participate in the Diffusion