Absolute failure occurs when:
A) there is too much synergy between the marketing and production departments
B) a company cannot regain its development,marketing,and production costs for a new product
C) products deliver a meaningful and perceivable benefit
D) the company prices the product to indicate that it is of the highest quality
E) none of these occur

Question

Quizplus · Accepted Answer

Absolute failure occurs when a company cannot recover its development, marketing, and production costs for a new product. This means that the product did not generate enough profit to make it worth the investment, and the company has essentially lost money.

Absolute Failure Occurs When