Otto-Light is a desk light that lets hobbyists match color swatches accurately without going outside.Its like convenient,natural sunlight inside.The lights have high marketing costs,are sold with high dealer margins,and high production costs.Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light.In which stage of the product life cycle is the light?
A) introductory
B) growth
C) maturity
D) decline
E) saturation

Question

Quizplus · Accepted Answer

The Otto-Light is in the introductory stage, as indicated by high marketing costs, educational advertising, and high production costs, which are typical characteristics of a product just entering the market.

Otto-Light Is a Desk Light That Lets Hobbyists Match Color