Ortho Products would like to estimate the length of time that its new product,the Sonar Brush (cleans teeth without touching them),will stay in the introductory phase of its product life cycle.You tell management that time is largely determined by:
A) which distribution channel is chosen
B) the income level of its target markets
C) the level of relative advantage over what is currently being used
D) the general economic environment
E) the political and legal environment

Question

Quizplus · Accepted Answer

The level of relative advantage over what is currently being used is one of the most important factors that affect the length of time a new product stays in the introductory phase of its product life cycle. If the Sonar Brush provides significant advantages over traditional toothbrushes, such as faster or better cleaning or less discomfort, it is more likely to be adopted quickly and move out of the introductory phase faster. Factors such as distribution channel, income level, economic environment, political and legal environment may also influence product adoption, but they are less critical compared to the level of relative advantage.

Ortho Products Would Like to Estimate the Length of Time