Which of the following products has the lowest level of trialability?
A) green-tinted light bulbs
B) low-carb yogurt
C) orthodontic braces
D) a cereal made with Ocean Spray Craisins (dried sweetened cranberries)
E) a new reality-based television show

Question

Quizplus · Accepted Answer

Orthodontic braces typically require a significant investment of time and money, and are not easily reversible. Therefore, they have a low level of trialability because consumers cannot easily try them out before making a commitment to purchase them.

Which of the Following Products Has the Lowest Level of Trialability