Razor scooters gained instant popularity because walkers and runners frequently saw people on the scooters zipping by them and it looked like the users were having fun.This information suggests the adoption rate of the Razor scooter was most affected by which product characteristic?
A) complexity
B) trialability
C) relative advantage
D) observability
E) compatibility

Question

Quizplus · Accepted Answer

The adoption rate of the Razor scooter was most affected by its observability, as people were able to see others using it and having fun while doing so. This increased the perceived value of the product and encouraged others to try it out.

Razor Scooters Gained Instant Popularity Because Walkers and Runners Frequently