Firms that routinely experience success in new-product introduction tend to have:
A) figurehead leadership
B) a history of a sales orientation
C) an obsession with quantity rather than quality
D) a vision of what the market will be like in the future
E) all of the above

Question

Quizplus · Accepted Answer

Firms that routinely experience success in new-product introduction tend to have a vision of what the market will be like in the future. This helps them to anticipate and meet the changing needs and wants of consumers. Figurehead leadership, a history of a sales orientation, and an obsession with quantity rather than quality are not necessarily indicators of success in new-product introduction.

Firms That Routinely Experience Success in New-Product Introduction Tend to Have