The process by which the adoption of an innovation spreads is _____.This is the spread of a new idea from its source of invention or creation to its ultimate users or adopters.
A) diffusion
B) circulation
C) transmission
D) dissemination
E) dispersion

Question

Quizplus · Accepted Answer

The process by which the adoption of an innovation spreads is called diffusion. This involves the spread of a new idea from its source of invention or creation to its ultimate users or adopters. The term "diffusion" is commonly used in marketing and technology, and refers to the way in which new products or services are introduced and adopted by consumers or businesses.

The Process by Which the Adoption of an Innovation Spreads