In the long run,products fail because of a poor match between:
A) advertising and personal selling
B) limited resources and unlimited consumer wants
C) the marketing mix and physical distribution
D) product characteristics and consumer needs
E) prices and consumer demand

Question

Quizplus · Accepted Answer

Products fail in the long run if they do not meet consumer needs and preferences. This often happens when product characteristics are not aligned with what consumers want or need. Even if a product has effective advertising, personal selling, pricing, and distribution, if it does not satisfy consumer needs, it will eventually fail. Limited resources and unlimited consumer wants is a fundamental economic problem, but it does not directly cause product failure. Advertising and personal selling, as well as prices and distribution, are important elements of the marketing mix but are not the primary determinants of product failure.

In the Long Run,products Fail Because of a Poor Match