A company finds out that members of its target market are likely to collect more information and evaluate more brands than early adopters.They are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,these customers are most likely:
A) innovators
B) early minority
C) laggards
D) early majority
E) late majority

Question

Quizplus · Accepted Answer

The customers in the target market described possess the characteristic of being deliberate and cautious, which suggests that they will take more time to evaluate and gather information before making a decision. They are not likely to be innovators or early adopters who are eager to try new products. They are also not likely to be laggards who are resistant to change. Therefore, the best fit for these customers in the diffusion process would be the early majority, who are more deliberate and cautious in their decision making but are willing to adopt a new product once they have gathered sufficient information and are convinced of its value.

A Company Finds Out That Members of Its Target Market