Parris Laboratories has ordered production materials and equipment needed to make its new slow-release chlorine emulsion for swimming pools in its Rossville plant.Parris Laboratories is entering the _____ stage of new product development.
A) business analysis
B) diffusion analysis
C) product testing
D) product prototyping
E) commercialization

Question

Quizplus · Accepted Answer

The company has ordered production materials and equipment indicating that they are ready to start producing and selling the new product, which is the commercialization stage of new product development. The other stages include idea generation, screening and evaluation, business analysis, product testing, and product prototyping, which have already been completed in this scenario. Diffusion analysis is not a stage of new product development.

Parris Laboratories Has Ordered Production Materials and Equipment Needed to Make