Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.In a meeting with Canesta corporate officials,you (a leading marketing consultant)are asked if the new virtual keyboard will be quickly accepted by the U.S.consumer.You tell them that this depends on many product characteristics--as a matter of fact all of the following EXCEPT:
A) how similar it is to existing keyboards in use and fulfilling needs
B) the degree of difficulty involved in understanding and using it
C) the "buy American" movement in the United States
D) how much of a relative advantage it has over currently used keyboards
E) its degree of trialability

Question

Quizplus · Accepted Answer

The "buy American" movement is not a relevant product characteristic to the acceptance of the virtual keyboard. The other options are important considerations for consumers deciding whether or not to adopt a new product.

Canesta Has Developed a Virtual Keyboard Out of Light to Be