During the maturity stage of the product life cycle:
A) prices are increased
B) product lines are narrowed
C) promotion to the dealer is often intensified
D) more shelf space is made available to the product
E) profit margins are at their peak

Question

Quizplus · Accepted Answer

During the maturity stage, competition is intense, and companies often intensify promotions to dealers to maintain market share and encourage continued support for their products.

During the Maturity Stage of the Product Life Cycle