A personal care item such as a new flavor of dental floss may have a slow rate of adoption because it is not a highly visible item in homes.Also,this item is not often discussed among friends and coworkers.This is an example of how the characteristic of _____ can work to slow the adoption process.
A) relative advantage
B) observability
C) trialability
D) complexity
E) compatibility

Question

Quizplus · Accepted Answer

The characteristic of observability refers to the degree to which the benefits or value of an innovation can be easily observed and communicated to others. Since dental floss is not a highly visible item and is not often discussed among friends and coworkers, it has a low level of observability, which can slow the rate of adoption.

A Personal Care Item Such as a New Flavor of Dental