What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?
A) All products go through every stage of the life cycle.
B) Changes in a product can change its life cycle.
C) The lengths of time that products stay in any one stage is standardized for consumer products,but not industrial products.
D) All products except those considered faddish go through every stage.
E) The theory helps to predict how long a firm will stay in each stage.

Question

Quizplus · Accepted Answer

Changes in a product, such as improvements or modifications, can alter its life cycle, potentially extending or shortening different stages.

What Can the Marketers of Consumer Products Expect to Find