Stair Specialist,Inc.builds customized circular staircases for homes in southern California.Its sales have plateaued.Nothing it does seems to change its sales picture.Its owner has asked you to advise the company on what it should do to increase its sales.Which of the following is an example of primary data that could be used for examining this marketing research problem?
A) a study of new home start-ups data for southern California
B) an article in a construction trade journal predicting fewer housing starts during the next decade
C) industry predictions that the number of new homes built in the Southwest will increase by 15 percent
D) information from the Los Angeles Yellow Pages showing that the number of building contractors has declined over the past five years
E) none of the above

Question

Quizplus · Accepted Answer

Primary data refers to data collected directly from the source for the specific purpose of the research problem at hand. None of the options A-D represent primary data collection methods.