A furniture manufacturer wants to test how consumers will respond to furniture upholstered in fabric made from recycled plastic.Which form of survey would allow it to do this?
A) telephone interview
B) mail questionnaire
C) mall intercept
D) observation study
E) laboratory test

Question

Quizplus · Accepted Answer

Mall intercept surveys allow the manufacturer to interact with potential consumers in-person and gather feedback on the spot. This would allow them to show the furniture and fabric to consumers and get their immediate reactions and opinions. Other forms of surveys, such as telephone interviews or mail questionnaires, may not allow for a visual representation of the product which could give more valuable insights. Observation studies and laboratory tests also may not provide the same level of direct feedback from the target market.

A Furniture Manufacturer Wants to Test How Consumers Will Respond