CentralPulse is Europe's largest manufacturer of hip and knee replacement joints.The company's _____ strategy would identify the surgeons and hospitals as two market segments on which the CentralPulse will focus its marketing efforts.

Question

Quizplus · Accepted Answer

The strategy referred to in the question is a market segmentation strategy, which involves identifying specific groups of customers to target with marketing efforts. The two market segments identified are surgeons and hospitals. This is an example of a target market strategy. Choices B, C, D, and E do not accurately describe the strategy being implemented.

CentralPulse Is Europe's Largest Manufacturer of Hip and Knee Replacement