SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts.It even has its own Team Lizard made up of skateboarders,mountain bike riders,inline skaters that it sponsors.The lizard is used to remind consumers of the product and its benefits.To which of the four P's does this strategy relate?

Question

Quizplus · Accepted Answer

The use of the twin lizards in all promotional efforts and sponsorship of Team Lizard relates to the promotion aspect of the four P's of marketing.

SoBe Nutritional Beverages Uses Twin Lizards on Every Bottle of Its