DaimlerChrysler discovered that many of its 2002 Prowlers automobiles had faulty fuel systems that could cause the vehicles to stall in traffic.Which one of the marketing mix strategies should the auto manufacturer use to alert buyers to this problem?

Question

Quizplus · Accepted Answer

The best choice would be promotion because it would allow the auto manufacturer to communicate the issue with buyers and provide instructions on how to address the problem, such as bringing the car in for repairs. Alerting buyers through any other element of the marketing mix would not be effective in directly communicating the issue and may not reach all buyers.

DaimlerChrysler Discovered That Many of Its 2002 Prowlers Automobiles Had