The term marketing refers to:
A) new product concepts and improvements
B) selling
C) advertising and promotion activities
D) a philosophy that stresses customer satisfaction
E) planning sales campaigns

Question

Quizplus · Accepted Answer

The term marketing encompasses more than just selling and advertising. It is a philosophy that emphasizes customer satisfaction and seeks to understand and meet their needs through various activities such as product development, pricing, promotion, and distribution.

The Term Marketing Refers To