Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
A) sales
B) production
C) marketing
D) customer
E) customer-benefit

Question

Quizplus · Accepted Answer

Firms with a production orientation prioritize their internal capabilities and efficiency in producing goods or services over the needs and desires of the market.

Firms with a _____ Orientation Focus on the Internal Capabilities