Researchers at PPG Industries spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out the heat.Little market research was done,but the scientists were convinced that this new product would be significantly better than existing windshields even though they were more expensive and of a different color than the current models on the market.PPG most likely has a(n)_____ orientation.
A) exchange
B) production
C) sales
D) promotion
E) customer

Question

Quizplus · Accepted Answer

PPG Industries' focus on developing a superior product without much market research suggests a production orientation, where the company prioritizes efficient production and product improvement over assessing and responding to customer needs or preferences.

Researchers at PPG Industries Spent Considerable Time,effort,and Money Developing a Bluish