The owner of a company that produces copy paper once said,"People buy whatever copy paper is the cheapest,so I spend my time trying to find ways I can cut my price." This owner has a _____ orientation towards marketing.
A) discount
B) sales
C) production
D) benefit
E) customer

Question

Quizplus · Accepted Answer

The owner's focus on finding ways to cut the price and assumption that people buy based on price indicates a production orientation towards marketing. This means prioritizing the efficiency of production and cost reduction to offer the product at a lower price, rather than focusing on the wants or needs of the customer or providing unique benefits or sales strategies.

The Owner of a Company That Produces Copy Paper Once