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Kaj Heche Wants to Sell a Model T Ford That

Question 34

Multiple Choice

Kaj Heche wants to sell a Model T Ford that he inherited from his grandfather.A preliminary investigation has shown many people would be interested in this type of automobile.He has taken out an advertisement in his local trade paper and provided customers with a toll-free number to make an appointment to drive the car.He has also read in the auto trade papers that similar cars to the one that he owns are selling for about $4,000.Before selling his Model T,what else should Heche find out?


A) how to price the car so that customers will seek out his vehicle
B) where the car should be located to secure optimum drive-up business
C) how he should approach possible buyers
D) how to promote the car to generate significant visibility for the ad
E) determine if the car can meet the demands of potential customers

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