Four competing philosophies strongly influence the role of marketing and marketing activities within an organization.Which if the following is NOT a marketing management philosophy?
A) sales orientation
B) societal marketing orientation
C) marketing orientation
D) profitability orientation
E) production orientation

Question

Quizplus · Accepted Answer

Profitability orientation is not a marketing management philosophy, but rather a broader business philosophy that prioritizes maximizing profitability over other goals such as customer satisfaction or societal responsibility. The other choices listed (A, B, C, and E) are all marketing management philosophies that prioritize different aspects of marketing and customer relations.

Four Competing Philosophies Strongly Influence the Role of Marketing and Marketing