The statement,"Marketing should be introduced at the beginning rather than the end of the production cycle and integrated into each phase of the business," is consistent with a _____ orientation.
A) production
B) market
C) retail
D) sales
E) enterprise

Question

Quizplus · Accepted Answer

A market orientation means putting the customer's needs and wants at the center of business decision-making, which involves introducing marketing at the beginning and integrating it into each phase of the business to ensure that the final product meets customer needs and desires. The other orientations (production, retail, sales, and enterprise) do not necessarily prioritize the customer's perspective and needs.

The Statement,"Marketing Should Be Introduced at the Beginning Rather Than