Wal-Mart has become the leading discount retailer in the United States and the world by focusing on the customer's needs and wants.This philosophy is at the heart of a _____ orientation.
A) sales
B) market
C) retail
D) production
E) exchange

Question

Quizplus · Accepted Answer

A market orientation focuses on understanding and meeting the needs and wants of customers in order to create customer value and achieve organizational goals. Wal-Mart's success is largely attributed to its market orientation, which involves gathering and analyzing customer data, conducting research on consumer preferences, and developing products and services that meet those needs.

Wal-Mart Has Become the Leading Discount Retailer in the United