The marketing concept and market orientation recognize that:
A) price is the most important variable for customers
B) sales depend predominantly on an aggressive sales force
C) what the customer thinks he or she is buying is what is important
D) a company has to apply scientific management techniques to survive
E) selling and marketing are essentially the same thing

Question

Quizplus · Accepted Answer

The marketing concept and market orientation focus on identifying and satisfying customer needs and wants. This means that what the customer thinks he or she is buying is important in creating products and services that meet their demands. Therefore, option C is the correct choice. The other options are incorrect because they do not align with the principles of a customer-centric approach to marketing.

The Marketing Concept and Market Orientation Recognize That