An organization with a(n)_____ believes that it exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.
A) sales orientation
B) marketing orientation
C) ethical business mission
D) focused target market strategy
E) societal orientation

Question

Quizplus · Accepted Answer

A societal orientation is characterized by a business's belief that it should not only satisfy customer wants and needs and meet organizational objectives but also preserve or enhance individuals' and society's long-term best interests. This orientation goes beyond simply meeting the needs of customers and focuses on creating a positive impact on society as a whole. It recognizes that businesses have a responsibility to act in the best interests of society, not just their own bottom line.

An Organization with A(n)_____ Believes That It Exists Not Only