The _____ orientation assumes that people are resistant to buying products that are not absolutely necessary.
A) marketing
B) sales
C) customer
D) production
E) exchange

Question

Quizplus · Accepted Answer

The sales orientation assumes that people need to be persuaded or convinced to buy a product, suggesting that they may be resistant to buying products that are not absolutely necessary. The other orientations (marketing, customer, production, and exchange) do not necessarily assume this resistance.

The _____ Orientation Assumes That People Are Resistant to Buying