A company that sets its goals and strategies based on what the current plant equipment can produce,what products engineering can design,and what the company itself can do best,has a(n)_____ orientation.
A) marketplace
B) sales
C) market
D) exchange
E) production

Question

Quizplus · Accepted Answer

A production orientation focuses on what the company can produce, design, and do best in terms of its production capabilities, without necessarily considering the needs and wants of the marketplace or customers.

A Company That Sets Its Goals and Strategies Based on What