A key ingredient in the philosophy of marketing is _____,or the idea that people give up something in order to receive something that they would rather have.
A) exchange
B) synergy
C) promotion
D) sublimation
E) reciprocity

Question

Quizplus · Accepted Answer

The concept of exchange is at the heart of marketing philosophy. It refers to the idea that a customer gives up something (typically money) in order to receive something of value that they desire (such as a product or service). The marketer, in turn, receives payment for providing the product or service. This exchange is viewed as a mutually beneficial transaction in which both parties receive something that they value more than what they gave up.

A Key Ingredient in the Philosophy of Marketing Is _____,Or