For years,the slogan used in all the advertising done by British Airways was "Putting people first." In this short phase,British Airways has captured the idea of:
A) the 80/20 rule
B) Maslow's hierarchy of needs
C) the marketing concept
D) the sales orientation philosophy
E) the societal concept

Question

Quizplus · Accepted Answer

The slogan "Putting people first" emphasizes the marketing concept, which is the philosophy that businesses should focus on satisfying customers' needs and wants in order to achieve their own goals. This is accomplished by providing superior value to customers and building profitable customer relationships.

For Years,the Slogan Used in All the Advertising Done by British