_____ is the ratio of benefits to the sacrifice necessary to obtain those benefits.
A) Opportunity cost
B) Marketing utility
C) Market quality
D) Satisfaction percentage
E) Customer value

Question

Quizplus · Accepted Answer

Customer value is defined as the ratio of benefits to the sacrifice necessary to obtain those benefits. It is a key concept in marketing and is used to assess how much value a customer places on a product or service. By understanding the customer's perception of value, marketers can create offerings that meet their needs while also maintaining profitability.

_____ Is the Ratio of Benefits to the Sacrifice Necessary