The main focus of a marketing-oriented firm is:
A) inward upon the skills and competitive technological advantages of the firm
B) inward upon the organization's needs
C) outward upon societal responsibilities
D) inward upon the abilities to deliver goods and services
E) outward upon the wants and needs of customers

Question

Quizplus · Accepted Answer

A marketing-oriented firm focuses outward upon the wants and needs of customers. This approach involves understanding customers’ interests, preferences, and behaviors to create products and services that meet their demands and provide value. By doing so, companies can build strong relationships and brand loyalty, ultimately boosting sales and revenue.

The Main Focus of a Marketing-Oriented Firm Is