Levi Strauss has developed Naturals line of jeans that do not use any chemical dyes to color the pants.Consumers liked the look of the pants,and Levi's use of all-natural dyes is good for the environment.The production of the Naturals line would be consistent with a _____ orientation.
A) societal marketing
B) supplier
C) sales
D) production
E) philanthropic

Question

Quizplus · Accepted Answer

The Naturals line of jeans by Levi Strauss, which uses all-natural dyes, is consistent with a societal marketing orientation. This approach focuses on creating products that meet consumer needs while also considering the long-term effects on society and the environment. In this case, Levi's is offering a product that consumers like the look of while also being environmentally conscious.

Levi Strauss Has Developed Naturals Line of Jeans That Do