Achieving a market orientation involves:
A) doing research on customers,competitors,and markets
B) determining how to deliver superior customer value
C) establishing and maintaining mutually satisfying relationships with customers
D) implementing actions to provide value to customers
E) doing all of the activities listed

Question

Quizplus · Accepted Answer

Achieving a market orientation requires all the activities listed, including conducting research on customers, competitors, and markets, determining how to deliver superior customer value, establishing and maintaining mutually satisfying relationships with customers, and implementing actions to provide value to customers. A comprehensive approach that covers all aspects of market orientation is necessary to succeed in today's highly competitive business environment.

Achieving a Market Orientation Involves